Lookbook: «This is Suiting» Topman S/S 2016
A couple of weeks ago Topman released their new campaign and dedicated content for their Spring/Summer 2016 suit collection.
The angle is clever: they have set up an informative micro-site to showcase their new range, with the idea of establishing themselves as the go-to place for men’s suits on the high street.
Not being a big fan of suits myself, I do in any case commend the efforts behind this campaign, accompanied also by a film for Topman TV featuring Gordon Richardson, Topman’s Creative Director.
I am not sure how true it is for Topman to claim the throne of the suit king of the high street, as there are other brands that I would associate even more with producing affordable suits. Still, Topman can be proud of a certain hierarchy they maintain as one of the coolest, most respected brands out there. People might not always buy from them, but they are still regarded as tastemakers and a very much relevant player in defining menswear today.
Find below some of the images for the campaign.