Editorial: «The Fall Report» Zara A/W 2016

Zara is back with another editorial, following the steps of their recent Fall/Winter campaign.

In my opinion, they have achieved a cohesive menswear visual identity that translates to perfection in their editorial content. Their production and number of lines is massive, but by focusing their attention on these editorials, I feel I know what to expect when browsing through their website, or arriving at any of their stores.

Yes, they may come up with a camo-print capsule collection, or one that feels too much like a Rick Owens fest; or another one that looks suspiciously Kanye West-y... And the list could go on for a long while.

But: when they just talk about menswear, when they just focus on creating modern tailored pieces that a man wants to wear: they simply nail it.

Cannot wait to check it all in store soon.