Campaign: Zara Man F/W 2017

Zara has released their latest Fall/Winter 2017 Campaign and it feels ad hoc considering the miserable weather we have had in the last couple of weeks in London. I am not surprised they have decided to fast track the launch as i have already seen people wearing scarves. In July. Sigh.

Shoot by Willy Vanderperre (responsible for last year's F/W campaign as well) is titled «As your are» and it is neither minimal or monochrome, but still I felt it was my duty to report it.

Mathias LauridsenLucas CristinoSerge RigvavaMax Barczak, Conrad Leadley and Cara Taylor form the ensemble featured in the understated campaign.

It still has not launched and we have no prices or a full view into all the looks but already the clothes remind me of Prada's F/W 2013 collection. A more commercial, easy version, but using even the pallet and the textures. Is it just me?

Once we have a global vision of it all I might change my mind.